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Monsanto has given Pakistani farmers an access to the wide range of superior
genetics. This has been made possible through our robust program where
we apply a unique combination of resources and technology tools to discover,
develop and bring to market new products. Within each core crop, the starting
point is germplasm, where we have assembled industry-leading genetics
that give us opportunities for innovation in seeds and traits.
To the backbone of crop germplasm, we apply the tools of genomics, breeding
and biotechnology, either individually or in combinations. Some products
may need only the refinement of germplasm through breeding. Others, however,
may be targets we can only achieve by using the full complement of our
technology tools.
In the competitive seeds-and-traits business, our customers are interested
in the complete package of a seed and its genetic make-up. The reason
is simple: farmers buy yield. They want the seed that has the strongest
potential for the highest yield, and they want the tools that allow them
to protect that yield potential against environmental factors such as
disease, insect damage and weed competition.
Monsanto is the first company to invest in research, production, processing,
quality assurance and developing a viable marketing infrastructure in
Pakistan.
Seed Quality Perception
Monsanto kept higher seed quality standards than the official standard to add value. Continuous improvement and consistency in seed quality is now comparable with any developed country.
Yield Revolution
Monsanto has the distinction of successfully launching single-cross corn hybrids that consistently exhibited yield beyond 10 MT per Ha. This yield has been over 300% higher than the national average.
Customer Requirements
Regular use of Market Research and surveys enable us to understand customer requirements and to develop and improve our products and services to match the changing trends.
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